Google reviews can give businesses a big credibility boost without having to spend a dime. Google reviews allow any good business to prove themselves to their potential customers. People are able to go online and list their thoughts about the company without having to download an app. The reviews level the playing field where marketing hype, expensive campaigns, and slick copy become less relevant.
Any searcher can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision on whether or not they should engage with that business—with positive reviews pushing them towards conversion.
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